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Capture and act on real-time feedback from every touchpoint - from advertising and social media through to customer experience. Integrate your brand, customer, and employee experience data with operational data from across the business to find out what’s really driving your results.
An organization’s most valuable asset is an intangible one — its brand. A brand includes many tangible things, such as your products, services or features that are relatively simple to quantify, measure and improve. However, it also includes intangible attributes like how it made customers feel and the meanings and perceptions they associate with your brand. Brand Experience is the practice of bringing all those attributes together to understand how they contribute to the key business metrics and, crucially, how to improve them to drive growth. A brand experience program involves listening to people using research and feedback software to identify your essential brand drivers, monitor changes in your market and competitor landscape, and drive actions at every touchpoint to improve them and grow your company’s overall brand value.
CORE EXPERIENCES
Brand Experience
Customer Experience
Employee Experience
Product Experience
Connect your X+O data
With automated integrations to best-in-class tools like Zendesk, Adobe Analytics, Salesforce, Tableau, and more – you can easily combine your experience and operational data into a single source of truth.
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