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Reach your audience on any channel including email, mobile, website, social, in-app, IVR, chatbots, voice assistants and virtually any other channel you can imagine.
An organization’s most valuable asset is an intangible one — its brand. A brand includes many tangible things, such as your products, services or features that are relatively simple to quantify, measure and improve. However, it also includes intangible attributes like how it made customers feel and the meanings and perceptions they associate with your brand. Brand Experience is the practice of bringing all those attributes together to understand how they contribute to the key business metrics and, crucially, how to improve them to drive growth. A brand experience program involves listening to people using research and feedback software to identify your essential brand drivers, monitor changes in your market and competitor landscape, and drive actions at every touchpoint to improve them and grow your company’s overall brand value.
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With Qualtrics XM Services, you have access to an entire research team to get on-demand help with research projects and access to over 40 million panel respondents.
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